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YD Launches In-app Programmatic Advertising Solution for Travel Brands
Senf: “We’re finally opening the door for high performance, conversion-driven display campaigns on mobile devices” YD, the performance display advertising tech and services company, has launched its...
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InMobi Goes Native
A mocked-up app showing the native ad unit, encouraging users to download the Deer Hunter app InMobi has launched a Native Ads platform that it says will allow app developers and mobile publishers to...
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MobPartner Launches MobSearch to Help Monetise In-App Search
Performance-based mobile advertising and monetisation platform MobPartner has launched a native mobile advertising unit, MobSearch, aimed at helping developers monitise their in-app search functions....
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67 per cent of App Users Want Rewards for Interacting With Adverts
67 per cent of consumers want to be offered a reward such as premium content or virtual currency in exchange for engaging with in-app advertisements, according to a new report. The report, by Forrester...
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Google Aims to Bridge the Gap Between Mobile Web and App Targeting
Google is testing a method aimed at overcoming the ad-targeting gap between mobile web site visitors and mobile app users, reports suggest. Until now, advertisers have been unable to connect mobile...
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Does The Value Exchange Model Work on Mobile?
Alex Spencer asks whether offering users rewards in exchange for viewing ads truly leads to better engagement, or just encourages them to game the system. Earlier this year, we reported on the closures...
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Apple Updates Mobile App Ad-serving Guidelines
Apple has released new, stricter guidelines for developers submitting apps to the iTunes store designed to serve ads. Under the new rules, Apple will reject mobile apps that don’t use Advertising...
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Developers Grow Revenues by 165 per cent Using Nexage
Premium mobile ad marketplace Nexage has released its latest Mobile Insights report, showing that mobile developers using its technology saw their revenues grow 165 per cent in 2014, significantly...
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AppNexus Unveils Ad Monitoring App and Premium Mobile Ad Exchange
Tech company AppNexus has unveiled a mobile app that enables publishers to monitor the quality of in-app ads in real-time from mobile devices, as well as announcing that it will be powering mobile ad...
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PowerLinks Launches Native In-app Capabilities
Programmatic native ad platform PowerLinks has announced the rollout of native in-app buying capabilities across its demand-side platform and exchange platform, following the ratification of the new...
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Teads Introduces In-app Video Advertising
Global video advertising platform Teads has launched a new feature that enables brands to include outstream video within app content, which is a first within the video ad industry. The feature has been...
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One in Five In-app Ads Not Viewable
Integral Ad Science, which provides brands and agencies with actionable media evaluation intelligence and technology, has released its Media Quality Report for Q1 2015. The report, based on the...
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Loyal App Users Cost $3 to Secure
The cost to acquire a loyal app user has surpassed the $3 (£1.95) mark for the first time, according to the latest Fiksu Indexes produced by the mobile marketing technology company. According to the...
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Opera Mediaworks Funding Experiments in Mobile Video
Mobile ad platform Opera Mediaworks is launching a $1m (£632,000) Short Form Video Fund for brands and agencies to experiment with new approaches to mobile-first video ads, aiming to encourage shorter...
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Is Google Trying to Kill Off Windows Phone Apps?
Mobile phone developers are speculating that Google may be trying to damage the Windows Phone, following sharp drops in ad revenues for apps on the platform that make use of Google’s AdMob ad network....
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Video Ads Drive Highest Retention at Scale
New figures suggest that video advertising on mobile is becoming more crucial to app campaigns than ever before, with video networks showing 130 per cent higher overall retention rates compared to...
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Xaxis Launches Light Reaction for Mobile-first Performance
Programmatic media and technology platform Xaxis is launching a new mobile-first performance company, Light Reaction, which provides an innovative outcomes-based, pay-for-performance media model for...
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Consumers Believe They Are Worth £7 a Minute
Mobile consumers believe that they are worth an average of £6.80 to advertisers for every minute of mobile advertising they engage with, according to a new international research study by Millennial...
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Google Snaps up Team Behind Try-Before-You-Buy App Site
Google has made a low-key acquisition of startup Agawi, which enables people to access apps on their phone via the mobile web without the need to download them, letting people try them before they...
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Games Apps Drive Best In-app Ad CTRs, Study Finds
Games apps emerged as the best category for in-app advertising performance in the StartApp study Mobile ad platform StartApp has released the findings of a study into CTRs (clickthrough rates) for...
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